Featured Works

JADE

A school graded assignment where we were required to create a brand identity consisting of a logo, a brand style guide, Instagram posts and powerpoint slides. 

Brand Style Guide

Logo

Powerpoint Slides

Instagram Carousel (3 Posts)

Packaging Design 3D Render

Brand Infographic

Animated Brand Infographic

Brand Magazine

Interactive EPUB

Lots of drafting and brainstorming for brand names and logos. Finally decided on 12 that I could experiment more on, then brought it to Illustrator for more exploration on things like font pairings.

Put together a moodboard to decide the colour palette and general feel I wanted the brand to have, as well as the style of the brand's products.

Created many versions of mockups, patterns and imagery.

Experimented with different patterns and designs for a more elaborate brand identity.

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Republic Polytechnic's STA Hot House

An assignment given by one of the lecturers in-charge to create a logo for this project/competition group. The prompt given was to create something cool and creative with a club vibe.

I first looked for logos that I felt gave that cool, creative and club vibe, then used those logos as inspiration and reference going into sketching my own. 
After I'd settled on the few ideas I liked, I digitized them and sent them in.

The logo that was most voted for, seen on top, was used as the official logo and placed on a sign outside the dedicated hot house room!

Velvet Crust

 A class graded assignment where we were tasked to create a logo, an Instagram post and menu. 

Started off by collecting references, images, font pairings, grid systems and colours I could potentially incorporate into all my designs.

Continued with sketches on scrap pieces of paper which slowly turned digital. I planned layouts and illustrated some decorative borders for the post.

I'd expored the different layouts in greyscale,then experimented with my chosen colour palette for all three parts.